Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Wednesday, January 20, 2016

Twitter to Earn More Mobile Ad Revenue Than Facebook This Year




Twitter-to-earn-more-mobile-ad-revenue-than-facebook-this-year-report--ce0455752a


Twitter may have a ways to go until it matches Facebook’s valuation, but at least in one crucial segment — mobile advertising — it appears to be besting its larger rival.


A report from eMarketer estimates that Twitter will hit $129.7 million in U.S. mobile ad revenues this year compared to $72 million for Facebook.


However, Twitter’s advantage in the mobile ad space won’t last for long. According to eMarketer’s predictions, Facebook’s ad revenue will grow five-fold to $387 million in 2013, beating Twitter’s take by more than $100 million. This would make Facebook the second highest mobile ad earner behind Google.


eMarketer’s predictions offer some hope for investors who are concerned about whether Facebook will figure out its mobile advertising strategy. As the research firm points out in the report, Facebook only launched its first mobile ad units in June and still has plenty of room to grow.


“Mobile is a long-term play for Facebook, and by next year, eMarketer expects the social networking giant to beat out Twitter by a significant margin, taking in $387 million on mobile in the US.,” the firm wrote in its report. Concerns about Facebook’s ability to monetize its platform as users shift to mobile has bedeviled the company’s IPO. The company’s stock has fallen about 50% since it went public in May. However Facebook’s current $41 billion market cap is still more than four times that of Twitter’s.


Despite investor skepticism, both Facebook and Twitter have already seen some promise in their early mobile advertising efforts. Twitter CEO Dick Costolo noted earlier this year that the company has generated more revenue from mobile ads than desktop ads on certain days. Meanwhile, a report in June found that Facebook’s mobile ads earn two and a half times more than desktop ads.


Overall, eMarketer predicts the mobile advertising market will hit $2.61 billion this year in the U.S. and grow to a $12 billion industry in 2016 due largely to companies like Facebook and Twitter.



Read more: http://mashable.com/2012/09/06/twitter-mobile-ad-revenue/




Twitter to Earn More Mobile Ad Revenue Than Facebook This Year

advertising, business, Facebook, Marketing, mobile advertising, Twitter

Wednesday, January 13, 2016

Are Twitter"s sports trolls out of control?




Usabballinstagram

troll fansThe Los Angeles Lakers — a star-stacked superteam with four potential Hall of Famers — have struggled out of the gate this NBA season, and many have placed the blame squarely on new head coach Mike Brown, who was fired on Friday after just five games. Fan frustration, however, reached an ugly crescendo earlier this week, with sports trolls using Twitter to threaten Brown’s teenage son, according to an Orange County Register report.


That’s just the latest in a seemingly increasing series of harassments and even death threats against sports figures. When NFL player Kyle Wilson was hit with death threats in January, the incident was perceived as — if not unprecedented — novel and shocking. Since then, reports of players being threatened on Twitter have become more and more common. Sportscaster Erin Andrews was a high profile victim less than three weeks ago, and posted this response:



The growing frequency and severity of sports trolling has raised a number of relevant questions: Have Twitter‘s sports trolls gone too far? Can anything be done about them? And, if not, what are the consequences?


A Spiraling Culture of Abuse


Bill Voth, whose company Spiracle Media helps with social media for a number of colleges as well as NBA star Stephen Curry and Olympic gold medalist Ricky Berens, says he’s seen a rise in venomous, execrable behavior by fans on Twitter. He also believes it could eventually lead athletes and celebrities — who played an integral role in raising the microblogging network to its current omnipresence and popularity — to migrate away.


“It just seems like it’s every week now, and it’s gone from just small trolling to threats of physical harm,” he told Mashable. “Trolls are getting louder and more powerful, and I think ultimately this is one of the biggest threats to Twitter itself.”


In addition to physical threats, players regularly receive racial abuse and overly harsh criticism after injuries or disappointing performances. According to Voth, Curry was inundated with “dozens” of messages, many of them vulgar, each day while dealing with nagging ankle problems that forced him out of fantasy basketball lineups last season.


“This sounds cheesy, but these athletes and celebrities are humans too,” Voth says. “When you keep picking at them and sending them messages that they suck, it could get out of hand and eventually affect Twitter’s business model.”


There’s also the question of what would happen if a crazed but, by all appearances, delusional and harmless online troll actually carried out a tweeted threat of physical harm. That would obviously raise the stakes and attention paid to harassment, but likely not have any direct effect on Twitter, according to Bradley Shear, an attorney who specializes in social media issues.


“It would be very difficult to hold Twitter and/or any other social media liable for death threats made on their platform,” Shear told Mashable in an email. “However, under the right set of facts, it is conceivable that a digital platform would be liable if they knew or should have known about a potential danger and they did not properly warn others.”


Anti-Troll Legislation


A Twitter spokesperson pointed to the company’s terms of abusive behavior and law enforcement guidelines, but also emphasized the notion that social media doesn’t motivate people to express feelings they don’t already have. The company says it follows up on every reported case of abuse, and works to facilitate law enforcement investigations when applicable. Twitter, however, has also long been vocal about its stance on not moderating content.


While it may seem repulsive in the United States, where freedom of speech is a sacred trope of national identity, trolls who harass athletes in England can be prosecuted and land in jail. In one high-profile case this summer, British diver Tom Daley outed a hateful abuser during the Olympics, and the troll was later arrested. In March a racist Twitter troll was sentenced to 56 days in jail.


Voth, for one, doesn’t rule out the possibility that similar legislation could eventually be a necessity stateside.


“It’s gone from bad to worse in just a year or two, so what’s it going to be like in another year or two?” he says. “Is this something where we need to pass laws against trolls?”


Do you think sports trolls — or Twitter trolls in general — are out of control, or just an unfortunate reality that can’t be dealt with? How would you like to see the issue addressed, either by Twitter or legally?


BONUS GALLERY: Our Favorite Sports Social Media Moments of 2012


Tuesday, October 20, 2015

This Short Twitter Conversation Between Airtel And A Customer Will Make You Laugh Out Loud




Airtel. You. Had. One. Job.

1. On Monday afternoon, Twitter India’s head of news discovered that his Airtel phone wasn’t working in Lucknow, so he reached out for help.


Raheel Khursheed @Raheelk

.@airtel_presence Why isn"t my phone working on roaming in Lucknow?



2. And Airtel went out of their way to suggest literally the single least helpful plan of action.


Bharti Airtel India @Airtel_Presence

@Raheelk Hi! We are sorry for the inconvenience caused. Please DM your contact number, we"ll call you to discuss. Regards, Vibhuti



3. Which Raheel very politely pointed out.


Raheel Khursheed @Raheelk

.@Airtel_Presence I am sorry, how can I call you to discuss this issue if my phone isn"t working?



After this absurd interaction, Raheel messaged Airtel an alternate phone number (to his hotel) and Airtel called him to say they’re working on getting his issues resolved.


5. In the meantime, BuzzFeed reached out to Raheel for comment on his experience, and he has one word of advice for us all:


In the meantime, BuzzFeed reached out to Raheel for comment on his experience, and he has one word of advice for us all:

View this image ›


Read more: http://buzzfeed.com/regajha/this-short-twitter-conversation-between-airtel-and-a-custome




This Short Twitter Conversation Between Airtel And A Customer Will Make You Laugh Out Loud

airtel, India, keep calm and tweet on, Twitter

Monday, August 10, 2015

Congressman"s Twitter and Pinterest Hacked — and It"s NSFW




Dana-thumb

House Foreign Affairs Committee member Rep. Dana Rohrabacher, R-Calif.

Image: Susan Walsh/Associated Press

Republican Congressman Dana Rohrabacher (R-Calif.) had one of the most unfortunate Twitter and Pinterest hacks in recent memory, where pictures of young women in bikini’s (and in some cases lingerie) encouraging weight loss flooded his social media accounts.


Most of the tweets and Pinterest posts were deleted, but that didn’t stop us from catching the trend… yikes.


Thursday, August 6, 2015

Argos Replied To A Customer Complaint On Twitter In Spectacular Fashion




It could have really backfired, but it didn’t.

1. So a Twitter user had a complaint for Argos.


So a Twitter user had a complaint for Argos.

View this image ›


Peter Macdiarmid / Getty Images

2. And how did Argos respond? Like this.


And how did Argos respond? Like this.

View this image ›


Peter Macdiarmid / Getty Images

3. And this was clearly appreciated.


Immy "BADMAN" Bugti @BadManBugti

@ArgosHelpers respect. Sick guy



4. Well done, Argos social media manager person.


Argos Replied To A Customer Complaint On Twitter In Spectacular Fashion

View this image ›


Adventure Time / Cartoon Network / Via parodyofyourlife.tumblr.com

TAKE THE REST OF THE DAY OFF.


Read more: http://buzzfeed.com/scottybryan/argos-replied-to-a-customer-complaint-on-twitter-in-spectacu




Argos Replied To A Customer Complaint On Twitter In Spectacular Fashion

argos, argos catalogue, conversations, retail, Twitter

Monday, July 27, 2015

Olympic Journalist Ban: Why Twitter Got It Wrong




Olympic-journalist-ban-why-twitter-got-it-wrong-101bc8b710

Ever heard the name Guy Adams before this weekend? How about Gary Zenkel? No, me neither. Not until Twitter suspended the former, a British journalist based in LA, for tweeting the corporate e-mail address of the latter, the president of NBC Olympics — and created a tempest in a tea cup.


Not only was Twitter’s reaction completely disproportionate, there’s one major problem with it: he didn’t actually violate Twitter’s terms of service.


Adams, like a lot of us here on the West Coast, was upset that NBC had delayed broadcasting the London Olympics’ opening ceremony Friday night — so much so that the Pacific time zone was seeing it six hours after it actually happened (and three hours after our friends on the East Coast started tweeting like crazy about it.)


Plenty of critics vented their outrage at NBC’s policy (which included not putting the opening ceremony online, presumably to make more money from ads broadcast during prime time). Adams probably went a little further than most, calling the action “money grabbing” and decrying the network as “utter bastards.”


Then he wrote this fateful tweet: “The man responsible for NBC pretending the Olympics haven’t started yet is Gary Zenkel. Tell him what u think! Email: Gary.zenkel@nbcuni.com.”


The network complained, and Adams’ entire Twitter account was suspended Monday. The reason, he was told by a Twitter representative, was that he had violated Twitter’s terms of service by posting a private email address. NBC confirmed this in a statement to Mashable: “A user tweeted the personal information of one of our executives. According to Twitter, this is a violation of their privacy policy. Twitter alone levies discipline.”


Was that the case, though? Leave aside the question of whether a corporate email address counts as private. Let’s just assume that it does. Here’s what Twitter has to say about posting private information:


Posting another person’s private and confidential information is a violation of the Twitter Rules.


Some examples of private and confidential information are: credit card information, social security or other national identity numbers, addresses or locations that are considered and treated as private, non-public, personal phone numbers, non-public, personal email addresses.


Keep in mind that although you may consider certain information to be private, not all postings of such information may be a violation of this policy. If information was previously posted or displayed elsewhere on the Internet prior to being put on Twitter, it is not a violation of this policy. [Emphasis mine]



So if Zenkel’s email address was posted anywhere on the Internet prior to Friday, Adams is off the hook and his account should be restored. Right?


I’ll admit, the search is a wee bit harder than it should be. Currently, the first 8 pages of results for Zenkel’s email address on Google is clogged up with stories about Adams. (This is my point about creating a tempest in a tea cup; as a direct result of the suspension, Zenkel’s email has become one of the most public on the planet.)


But way down on page 9, we find what would have been the previous top result for Zenkel’s email address: this blog post from June 20, 2011, criticizing NBC Sports for removing the words “under God” from the pledge of allegiance during the U.S. Open.


Whatever you make of that post and the controversy it refers to, you can’t deny that it contain’s Zenkel’s email address, along with those of a long list of NBC Sports executives.


So Zenkel’s email address was “previously posted or displayed elsewhere on the Internet prior to being put on Twitter,” and Adam’s posting of it “is not a violation of this policy.” Game over, checkmate, or as Adams might say: howzat?


I’m not saying that this blog post is how Adams got the address; it has been noticeably absent from his defense. All his recent article in the Independent says is that anyone could construct that address from a basic knowledge of how NBC handles its accounts.


But you don’t even need to go that far. You don’t need to point out that the address is corporate, rather than personal. You need only point to Twitter’s own definition of its rules.


We’ve asked Twitter for comment, and will let you know what we hear back. But don’t be surprised to see Adams’ account reinstated — the company has a history of acting precipitously when it comes to account deletions, then reversing its decision later.


Read more: http://mashable.com/2012/07/30/twitter-journalist-suspended/




Olympic Journalist Ban: Why Twitter Got It Wrong

NBC, olympics, social media, Twitter

Sunday, July 26, 2015

10 Other Things People Want Bill Clinton to Explain




10-other-things-people-want-bill-clinton-to-explain-d9ce6f04b4



Bill Clinton may no longer hold the title of Commander-in-Chief, but his speech at the Democratic National Convention on Wednesday earned him a new moniker: Explainer-in-Chief.


The former POTUS spent nearly an hour on stage explaining point-by-point everything from the economy to education in a bid to convince Americans to vote for Barack Obama in November. At the end of his explain-a-thon, Twitter users couldn’t help but hope that Clinton would take the time to shed a little light on life’s other pressing mysteries.


1.



2.

3.


4.


5.



6.



7.



8.



9.



10.



BONUS: Bill Clinton’s DNC Full Speech





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Read more: http://mashable.com/2012/09/06/bill-clinton-explains/




10 Other Things People Want Bill Clinton to Explain

2012 presidential campaign, bill clinton, conversations, Twitter, Watercooler

Saturday, July 25, 2015

The Fortune 100 Companies With the Highest Engagement on Twitter




The-fortune-100-companies-with-the-highest-engagement-on-twitter-chart--692a5ff817


For brands, having more followers on Twitter doesn’t necessarily mean having more users talking about your company — in fact, just the opposite seems to be true.


Sling Digital, a Twitter advertising optimization service, analyzed the Twitter activity for all Fortune 100 companies who were active on Twitter and had at least 50,000 followers — 31 brands in total. The report found that, with few exceptions, the percent of followers who engage with talk about a brand (by its Twitter handle or by its proper company name) on a monthly basis tends to decline as the number of total followers increase.


Google, for example, has more than 5 million followers, but only about 4% of their followers talk about it on Twitter. Walmart, on the other hand, has fewer than 300,000 followers, but an impressive 41% talk about it.


On average, Sling found that just 8.8% of Twitter followers for each of these companies talk about or engage with it on the social network. The reason, according to Sling, is that most big brands are still using Twitter as a one-way publicity tool rather than using it to have a true two-way conversation.


“Most big brands are still using Twitter as a publishing channel rather than an engagement channel,” Saif Ajani, Sling’s co-founder, told Mashable. “They’re replicating the one-way conversation strategy they use for the rest of the web, rather than using it as a two-way communication channel.”


Ajani argues that this issue is further compounded by the fact that most brands tend to focus on that small percent who do engage, rather than going after those who don’t. “There’s a silent majority out there that likes your brand but doesn’t talk about you,” he says. “Find out who they are and what they’re talking about.”


Big brands appear to be running up against a similar problem on Facebook, too. A separate study last month found that only 6% of fans engage with big brands on their Facebook page.


Even so, some brands like Walmart, Target and Disney appear to be getting it right. The chart below shows the big brands with the highest percentage of followers talking about them.


Sling Chart


Thumbnail image courtesy of iStockphoto, sodafish


Read more: http://mashable.com/2012/11/08/twitter-brand-engagement/




The Fortune 100 Companies With the Highest Engagement on Twitter

branding, business, Marketing, Trending Small Bottom, Twitter

Wednesday, July 15, 2015

China"s Sina Weibo Targeted 100,000 Accounts for Violating Government Rules




Chinasina

Authorities in China issued new rules this summer in order to tidy up online discourse in the country. These new guidelines are called the Seven Bottom Lines. Today, state news agency Xinhua reports that more than 100,000 accounts on Sina Weibo have been closed or in some way punished for flouting these rules.


As outlined by The Wall Street Journal, the “bottom lines” are:



  • The legal bottom line




  • The socialist system bottom line




  • The national interest bottom line




  • The legitimate interest of citizens bottom line




  • The public order bottom line




  • The moral bottom line




  • The authenticity of information bottom line



  • Critics fear that the real purpose of these is to further clamp down on the few tiny, shattered remnants of free speech on the Chinese Web.


    Most of the 103,673 Weibo accounts penalized are judged to have engaged, the Journal notes, in personal attacks, the publication of false information, plagiarism and the distribution of smut.


    In September, China said that posting defamatory comments online could lead to jail time if the content went viral and got more than 500 Weibo retweets.


    It’s likely that many of those punished had been spreading political rumors — or perhaps even legitimate news that was deemed too sensitive for the nation’s severely locked-down media landscape. It’s the latest move in China’s ongoing war on rumors. But the root cause of much rumor-mongering online is that so few people trust state-controlled media to report the truth, creating a vacuum of uncertainty and gossip.


    In September, one prominent businessman and Weibo user, Charles Xue, was paraded on national, state-run television in a truly extraordinary and troubling news segment, in which he apologized for supposed rumor-mongering. He often spoke out on Weibo about social issues.



    Image: Frederic J. Brown/AFP/Getty Images



    This article originally published at Tech in Asia
    here


    Read more: http://mashable.com/2013/11/14/sina-weibo-closed-accounts/




    China"s Sina Weibo Targeted 100,000 Accounts for Violating Government Rules

    Apps and Software, China, government censorship, microblogging, Mobile, politics, sina weibo, Twitter, US & World, world

    Sunday, June 21, 2015

    5 Must-Follow Twitter Accounts For The Latest on Thailand’s Coup




    Thailand-coup

    Thai soldiers secure the bus stop area to prevent the anti-coup demonstration at Victory Monument in Bangkok, Thailand May 29, 2014.

    Image: Wason Wanichakorn/Associated Press

    Bangkok is the number one global tourist destination of 2013. The tourism industry accounted for 16.7% of the country’s GDP in 2012. Since the military coup that overthrew the Prime Minister on May 22, Thailand has been under curfew and that’s causing many to question whether it’s safe to visit.


    Personally, I get many overseas friends asking if they should cancel their Thailand trips or not. I reply that, in my view, Bangkok and the rest of the country are still safe to visit so long as you’re not going into areas where there are protests – which results in a heavy police and military presence.


    Perhaps the nest way to gauge the situation on the ground is to do the same as locals – turn to social media. However, while hashtags like #Thaicoup and #Thailandcoup can be useful, it’s tricky to filter out all the selfies, gossip, repetition, and confusion. So here are five Twitter users we’ve handpicked as reliable sources of information about what’s happening in Thailand as the coup rumbles on.


    1. Richard Barrow



    Barrow is a full-time travel blogger in Thailand, but he covers almost everything about Thailand. He also has a useful website.


    During the ongoing protests, he used his own drone to take pictures of the protest sites. He’s also very active in reporting what’s going on in Bangkok during the coup with an updated map showing which streets are shut down.


    2. Saksith Saiyasombut



    Saksith is a political blogger who writes for Asian Correspondent. He posts pictures from the areas where there are protests and a heavy military presence so you know where to avoid. He’s also good at getting political scoops.


    3. Andrew RC Marshall



    Marshall works for Reuters. He won a Pulitzer Prize this year for his reporting in the region. Since he has been living in Thailand for quite a few years, he has some useful insights about the country. Even though he writes for a media outlet, he tweets about a lot more than just what he covers for Reuters, including a great deal of breaking news. He tweets as he sees things happen.


    4. Steve Herman



    Herman is an Asia expert who’s Voice of America’s bureau chief in Bangkok. He has been living in Asia since 1990, with time spent in Japan, India, and Korea. Now he’s in Thailand tweeting about Thai politics – and now the Thai coup. According to his profile, he’s a Shorty Awards 2014 finalist for best journalist in social media.


    5. Bangkokpundit



    Bangkokpundit might not be sharing pictures from down on the ground all the time, but his tweets are timely and well-curated from a variety of sources around Twitter and other places on the web. His focus is mainly politics, so you can learn about the background political issues as well as get updates on what’s happening on the streets.


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    This article originally published at Tech in Asia
    here


    Read more: http://mashable.com/2014/06/03/twitter-sources-thailand-coup/




    5 Must-Follow Twitter Accounts For The Latest on Thailand’s Coup

    breaking news, digital journalism, politics, thailand coup, Twitter, US & World, world

    Friday, June 12, 2015

    21 Teachers Who Couldn’t Quite Believe That Michael Gove Got Sacked




    Gove is no longer education secretary. Teachers are pleased.

    View this image ›


    Olivia Harris / Reuters

    1. Teachers in schools across the country are reportedly breaking out into spontaneous dancing upon hearing that Michael Gove has been sacked.


    Debbie @dollydebz

    My Head Teacher is currently dancing around her office with a huge grin on her face. #Gove #GoveisGone



    2. Those who could contain themselves moved quickly to spread the word to their colleagues.


    sophie @sophiehumphrey

    mrs moat just ran out of the room squealing with excitement because she found out michael gove has been removed as education secretary



    3. The news spread from classroom to classroom like wildfire.


    John Hyde @JohnHyde1982

    Email from teacher friend: “my colleague has just run into my classroom to tell me the good news. Yey!!!!!!” #reshuffle #gove



    4. As the news spread, so did the dancing.


    Gemma Finnegan @uragod2me

    Genuine joy in the staff room at the departure of Michael Gove. I may do a little dance.



    5. For some, it was the birthday present they had always wanted.


    Suzanne Evans @SuzanneEvans1

    Happy Birthday to my wonderful sister, a teacher who"s just had her best birthday present ever – Gove going from Education. #reshuffle



    6. For others, it was Christmas.


    Jim Thompson @JZThompson

    Just got to be the one to tell my retired teacher Dad that Gove has left education. That"s Christmas sorted.



    7. Teachers are reportedly prone to suffering spontaneous outbreaks of shrieking and whooping when informed of the news.


    Joe Dromey @Joe_Dromey

    Heard news about #Gove when a woman in queue behind me let out a piercing scream of delight. She"s a teacher. Says it all. Good riddance



    8. Some just about managed to suppress their whooping.


    Hilary Scott @nosylocaljourno

    Certainly a pleasure to inform a room of primary school teachers that #Gove has gone. They just about stopped themselves from whooping



    9. Others just let it all out.


    Bob Hughes @wordbib

    Just heard Gove is gone, and genuinely most of this room of teachers and teaching staff just celebrated.



    10. Some waved a fond farewell.


    Unity Lawrence @unityl

    Bye bye Gove. Please take your free schools with you. I"m a proper teacher now so I can have real feelings about this. #GoodNews



    11. In some staffrooms, teachers openly wept with joy at the news.


    scabbycat63 @sarahpayne63

    Teachers weeping with joy at Gove"s sacking. Hurrahhhhhh



    12. Pupils around the country looked on and tweeted reports of the celebrations.


    Nicole @D0rkvad3r

    My English teacher just found out that Gove has been moved from minister of education and literally jumped for joy



    13. At some schools, Gove’s departure seemed to bring everyone closer together.


    Rob Baker @RobBakerEthMus

    There"s a definite buzz of excitement and optimism amongst staff at my school this morning, following the news of #Gove"s departure.



    14. The news gave some teachers a new lease of life.


    Jo Purkess Beckett @beejow

    What a great way to reenerggise a tired and jaded staffroom just before the end of term….. Gove is out!



    15. For many teachers it was the best news they’d had in a while.


    Lorna Sheridan @thelaugh78

    Gove has gone! Best news I have had all year ha x



    16. Saeed Rashid @saeedrashid

    Amazing news Gove is out…. British education can get back to being great again



    17. In some schools there were high-fives all around.


    Ronnie @68ron

    Teachers here high-fiving each other in the corridor in between lesson 1 and 2 celebrating #Gove "s departure



    18. Some teachers made party plans for tonight.


    Hannah @missradders

    GOVE OUT. When we having the party?



    19. Champagne sales are set to spike around the country.


    Andy Digitonal @digitonal

    Every single friend of mine in the teaching profession will be getting drunk on champagne tonight. #Gove



    20. miketidd.com @tiddtalk

    Gove has gone – summer is definitely here now! Champagne anyone?



    21. Binty @BintyMustard

    Apologies now for all who aren"t teachers….today"s twitter is going to be taken over by celebrating teachers. *pops champagne cork* #Gove



    vine.co

    Read more: http://buzzfeed.com/jonstone/22-teachers-who-are-very-very-happy-that-michael-gove-got-sa




    21 Teachers Who Couldn’t Quite Believe That Michael Gove Got Sacked

    champagne, gove, happy, Michael Gove, rejoyce, teachers, tweets, Twitter, uk politics