Thought experiment.

You’re Kobe Bean Bryant.

You’re new to social media, but people tell you that you’re good at it.

Which is good, because you’re goal in life is to be the best at everything.

So as right around the same time you get into Twitter and Instagram, you have a terrible Achilles injury that requires surgery.

So how do you present that surgery on social media?

Some people would tweet about it.

Some would make a joke about it.

But you?

PSSSSSH…

You’re Kobe Bryant.

Nobody social medias as hard as you do.

If you’re going to social media your surgery, you are going to social media it harder than anyone else ever would.

(WARNING WHAT FOLLOWS IS A GRAPHIC PHOTO.)

Kobe’s caption: “One month ago yesterday #surgery #graphic #RealNoImage #mambamentality”