Showing posts with label Los Angeles. Show all posts
Showing posts with label Los Angeles. Show all posts

Sunday, April 26, 2015

Meet José Zamora, The Man Who Changed His Name To Joe To Get A Job




After a BuzzFeed video about his decision went viral, Zamora spoke about his job prospects and his hustle to sell himself to employers. “I don’t think they would have hired me as a José — they don’t want a José — they want a Joe.” BF_STATIC.timequeue.push(function () if (BF_STATIC.bf_test_mode) localStorage.setItem(‘posted_date’, 1409870763); ); BF_STATIC.timequeue.push(function () document.getElementById(“update_posted_time_3437394″).innerHTML = “posted on ” + UI.dateFormat.get_formatted_date(1409870763); ); Video available at: http://youtube.com/watch?v=PR7SG2C7IVU. youtube.com

The job applicant formerly known as José changed his name so employers would hire him. He’s heard people feel bad about what happened but he doesn’t think it’s a bad thing.


“The whole moral of the video is I’m a salesman, so if I can’t sell myself, I can’t sell anything to anybody,” he told BuzzFeed after a video of him explaining what he did went viral.


When Zamora shot the video he had gotten a job at a yogurt place in Los Angeles where he worked for six months. He said he knew what he needed to do to get hired at a boutique yogurt shop.


“I don’t think they would have hired me as a José — they don’t want a José — they want a Joe,” he said, recalling that he worked a job where there were three Josés once.


But now he’s on the job hunt again after the place where he was working at, where he quickly became the highest paid employee in the store going from $10 an hour to $13, told him they couldn’t give him more hours.


Ever the hustler, Zamora said he bought $100 worth of Los Angeles souvenirs and started selling them for $3 and $5 a piece while he looked for another job. Once again he believes the name Joe has helped him, as he says he has interviews lined up and hopes to get a job at a Pinkberry.


He has literally been a salesman before too — but now screens jobs by asking questions during phone interviews because he said has been burned by jobs that pay on commission. One such job saw him going around trying to sell $20,000 solar panel kits but payment wasn’t exactly always guaranteed or on time.


The 32-year-old Mexican-American said he recognized that he was being judged solely on his resumé, so he needed to make sure it was amazing. He said he applied to a Best Buy as Jose and when they met him they liked him, but many jobs now don’t want walk-ins so he felt the resumé had added importance.


View this image ›


youtube.com

Since the video came out Zamora has become a resumé guru, doling out advice on how people can get jobs.


“Complete strangers want help with resumés, they’re like ‘How did you do it?’” he said.


They ask him for a copy of his resumé and then they’re shocked by how it looks. “They’re like ‘This is intricate, it’s like a maze!’”


And it seems Zamora can’t stop selling himself either.


“My cover letter is sick,” he said with a laugh. “It says, ‘Every business wants more business.’ At the bottom it says, “I bring it with custom-tailored marketing strategies.’”


This, he says, makes employers think one thing: This guy is ready to bring me money.


Zamora feels like changing his name and learning how to market himself has given him renewed confidence.


“I’m not scared anymore,” he said. “Going to a job interview four years ago was the most terrifying thing in my life.”


Since the video came out he has come to realize how many people out there are trying to get a job. And some who have contacted him have said they’re going to take the route he took.


“They told me they’re thinking of changing their name. One guy, his name is Juan and he said he’s going to go by John. A Pedro said he’s gonna be Pete. Pete is so cool! You could work in a lot of places as Pete,” he said.


He knows some people think it’s a sad commentary that Latinos or anyone of color would have to change their name to get a job, but he’s not thinking that way.


“It doesn’t bother me, it builds my ego, Joe is a cooler name. I feel cooler,” he said, adding that he just did what he had to do. “If people want to live in yesterday they can, I’m living in tomorrow.”


Ultimately, the name change is about reinvention to him.


“What can I do without lying on my resumé or lying about certain things like performance? Now, I would hire me,” he said, laughing again.



LINK

This Man Changed His Name From José To Joe And Immediately Got More Job Interviews



Read more: http://buzzfeed.com/adriancarrasquillo/meet-jose-zamora-the-guy-who-changed-his-name-to-joe-to-get




Meet José Zamora, The Man Who Changed His Name To Joe To Get A Job

hispanic, job hunt, job searching, Joe, jose, latino, Los Angeles

Saturday, April 25, 2015

28 Things Latinos Who Grew Up In L.A. Know To Be True




Forget everything you saw on The Hills. Here’s a different view of the City of Angels.

1. This was your introduction to pizza.


This was your introduction to pizza.

View this image ›


yelp.com

To this day, La Pizza Loca is still the largest delivered pizza in the world.


2. You were fluent in Spanglish.


28 Things Latinos Who Grew Up In L.A. Know To Be True

View this image ›


youtube.com

3. You’ll always remember this classic Mariachi mural at El Mercadito in Boyle Heights.


You

View this image ›


mexicancandystore.com

And also this shrine of the Virgin Mary in the parking lot.


And also this shrine of the Virgin Mary in the parking lot.

View this image ›


Eric Zassenhaus / Via scpr.org

4. For your cousin’s Quinceañera, your family hired a musician from Mariachi Plaza in East L.A.


For your cousin

View this image ›


David McNew/Staff / Getty Images

5. These chefs made the greatest quesadillas this side of the border.


These chefs made the greatest quesadillas this side of the border.

View this image ›


memoeats.com

Nina’s Food on Breed St. in East L.A.


6. La Favorita Bakery is the place to go for the freshest pan dulce in Los Angeles.


yelp.com


 

Get there by 8 p.m. when the bread comes straight out of the oven. This is how all bread should taste.


And they provide some awesome limo service.


And they provide some awesome limo service.

View this image ›


lafavoritabakery.net

That’s right, LIMO SERVICE.


7. Before there was Best Buy, there was Dearden’s.


Before there was Best Buy, there was Dearden

View this image ›


J. Mapes / Via dornsife.usc.edu

And La Curacao.


And La Curacao.

View this image ›


ucview.com

8. Who needs to go to a mall when you could go to Los Callejones?


Who needs to go to a mall when you could go to Los Callejones ?

View this image ›


quehacerenlosangeles.com

You can hone your bargaining skills at the Santee Alley.


Or the Alameda Swap Meet.


Or the Alameda Swap Meet.

View this image ›


yelp.com

Didn’t find it at Santee Alley? It’s probably here.


9. During hot summers, street vendors gave you exactly what you needed.


During hot summers, street vendors gave you exactly what you needed.

View this image ›


peta2.com

Simple: Put a bunch of fruit in a bag. Add chili powder, lime, and a little salt. HEAVEN.


10. If you were waiting for the bus near MacArthur Park, the Guatemalan-style tamales would do the trick.


If you were waiting for the bus near MacArthur Park, the Guatemalan-style tamales would do the trick.

View this image ›


streetgourmetla.com

Directly from the cart. Made with rice, potatoes, corn, Guatemalan chiles, and a lot of love.


11. When you got home from school, these two delivered the six o’clock news.


When you got home from school, these two delivered the six o

View this image ›


eduardoquezada.com

OG news anchors Eduardo Quezada and Andrea Kutyas for KMEX 34.


12. You got all your medical advice from this guy.


You got all your medical advice from this guy.

View this image ›


organicconnectmag.com

Why go to a doctor when you had Dr. Pacheco?


13. There was two degrees of separation between you and a cholo.


There was two degrees of separation between you and a cholo .

View this image ›


Janette Beckman / Getty Images

Every family has a black sheep. Don’t judge.


14. If you went to public school, you heard about the legend of Jaime Escalante.


If you went to public school, you heard about the legend of Jaime Escalante.

View this image ›


Fase Productions / Via youtube.com

The greatest math teacher of all time.


He even had his own mural, posing with Edward James Olmos.


He even had his own mural, posing with Edward James Olmos.

View this image ›


Flickr: xheightla

Painted on the side of a building near MacArthur Park, at the intersection of Alvarado Street and Wilshire Boulevard. Olmos played Escalante in the Oscar-nominated film Stand and Deliver.


15. You’ll remember these unbelievable cemitas from this world-famous food truck in Boyle Heights.


Miguel R.


elpasajero.metro.net


 

Don’t know the difference between a cemita and a torta? Find out here.


16. But if you were in the mood for some pupusas, Las Cazuelas in Highland Park was the place to go.


yelp.com


 

You could always count on Salvadorians to make some mouth-watering loroco con queso with fried plantains. BEAUTIFUL.


17. You cheered for the Oakland Raiders at the L.A. Coliseum before they abandoned their Angeleno fanbase.


You cheered for the Oakland Raiders at the L.A. Coliseum before they abandoned their Angeleno fanbase.

View this image ›


Stephen Dunn/Staff / Getty Images

And we will never forget.


18. You were at the Rose Bowl to watch the L.A. Galaxy’s first game.


You were at the Rose Bowl to watch the L.A. Galaxy

View this image ›


Stephen Dunn / Getty Images

19. You remember the power of Fernandomania.


You remember the power of Fernandomania .

View this image ›


Sports Illustrated / Getty Images

Fernando Valenzuela gave you a reason to cheer for the Dodgers. If you don’t remember, ask your parents.


20. If you couldn’t go to the game, you would listen to the Spanish voice of the Dodgers on the radio.


If you couldn

View this image ›


Stephen Dunn / Getty Images

Jaime Jarrin, making the Dodgers sound good since 1958.


21. If you needed a lawyer, you always had Los Abogados:


If you needed a lawyer, you always had Los Abogados :

View this image ›


cherryspitz.com

Easiest phone number to remember.


Or Los Defensores:


Or Los Defensores :

View this image ›


youtube.com

Also fairly easy number to remember.


22. These musicians will forever be the faces of Downtown L.A.


These musicians will forever be the faces of Downtown L.A.

View this image ›


theadvertisingeye.wordpress.com

These murals next to the 110 freeway are titled The Harbor Freeway Overture. They’re an advertising piece for the Los Angeles Chamber Orchestra.


23. You went grocery shopping at one of these three supermarkets:


loopnet.com


city-data.com


theeastsiderla.com


 

Or this produce truck that was conveniently parked in your neighborhood.


Or this produce truck that was conveniently parked in your neighborhood.

View this image ›


sonictrace.kcrw.com

24. The uncontrollable joy of having el paletero stroll through your hood.


The uncontrollable joy of having el paletero stroll through your hood.

View this image ›


Flickr: 66268266@N00 / Creative Commons

I scream, you scream, we all scream for a paleta de tamarino con chile.


25. The feeling you had when you saw this EBS Message on your TV.


Video available at: http://youtube.com/watch?v=h4JnrJOKC8w. KCAL 9 / Via youtube.com

26. Your parents listened to this dude’s radio show in the morning:


Your parents listened to this dude

View this image ›


Chad Buchanan / Getty Images

Humberto Luna Por La Manaña on the now defunct TenQ 1020 AM. Humberto was the first Latino radio personality to receive a star on the Hollywood Walk of Fame.


27. Waking up to the sound of crowing ROOSTERS!


Waking up to the sound of crowing ROOSTERS!

View this image ›


George Rose / Getty Images

Yes, this was a thing in some L.A. neighborhoods. It became such a problem that the L.A. city council voted to limit one rooster per household.


28. You attended this groundbreaking May Day rally in 2006.


You attended this groundbreaking May Day rally in 2006.

View this image ›


J. Emilio Flores/ Stringer / Getty Images

The L.A. Times estimated around 500,000 people attended the massive protest.


So even though this is L.A…


So even though this is L.A...

View this image ›


Denise Taylor/Denise Taylor

And this is L.A…


And this is L.A...

View this image ›


Gary Friedman/Los Angeles Times / MCT

Don’t forget that this…


Don

View this image ›


Gilles Mingasson / Getty Images

is also…


is also...

View this image ›


Gilles Mingasson / Getty Images

L.A.


L.A.

View this image ›


commons.wikimedia.org

Read more: http://buzzfeed.com/norbertobriceno/things-latinos-who-grew-up-in-la-know-to-be-true




28 Things Latinos Who Grew Up In L.A. Know To Be True

boyle heights, chicano, culture, east la, food, guatemalan, L.A., latino, Los Angeles, mexican, music, raiders, retro, salvadorian, USA