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Thursday, December 3, 2015

The Banana Selfie Campaign Against Racism Was Actually A Planned Marketing Stunt

But people are still tweeting #WeAreAllMonkeys anyway. instagram.com

2. Updated — 12:14 p.m. ET:

So, it turns out the banana heard around the world was really a preplanned marketing scheme.

On April 27, Brazil-born Barcelona soccer star Dani Alves wowed audiences when he mockingly ate the banana a racist fan threw at him during a match — and then kept on playing. Soon, other soccer players, Brazilian politicians, and fans worldwide were uploading photos of themselves with bananas using #WeAreAllMonkeys and #SayNoToRacism to protest the racist incident. Police apprehended the suspected banana thrower, identified as 26-year-old David Campaya Lleo, BBC reported.

It was a feel-good Twitter moment — until Spanish news reported that Alves, his teammate Neymar, the marketing firm Loducca, and Brazilian marketers Meio e Mensagen had orchestrated the whole affair. Loducca started planning the campaign after Alves and Neymar, who is also Brazilian, were racially abused during a game in March, Spain’s AS sports newspaper reported.

Guga Ketzer, a Loducca partner, told AS News, “Actions speak louder than words,” Metro news reported. Ketzer continued: “A gesture needs no translation and what we’re seeing is that this has gone viral, globally. The idea was for Neymar to eat the banana, but in the end it was Alves, and that works just the same… We created #SomosTodosMacacos and #WeAreAllMonkeys, with the gesture of eating a banana, and it has been turned into a movement.”

4. The reaction online was mixed. Many kept tweeting photos using the sponsored hashtag, seemingly unaware that the stunt was actually not a spontaneously generated campaign against racism.

The Banana Selfie Campaign Against Racism Was Actually A Planned Marketing Stunt

racism, soccer brazil, Spain

Monday, August 10, 2015

From Ferguson To Cosby, Chris Rock Holds No Punches In New Interview

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Frank Rich recently interviewed Chris Rick for New York Magazine.

The comedian is promoting a new film called “Top Five” that he wrote, directed and starred in.

He talked about a wide range of subjects with Rich, including Ferguson, President Obama and comedy in general.

The whole interview is fascinating and you can check out the full thing here.

But, if you want to just read some of the choice nugs, we’ve collected those for you down below.

On class in America:

Oh, people don’t even know. If poor people knew how rich rich people are, there would be riots in the streets.

If the average person could see the Virgin Airlines first-class lounge, they’d go, “What? What? This is food, and it’s free, and they … what? Massage? Are you kidding me?”

On social media and stand-up comedy:

Before everyone had a recording device and was wired like fucking Sammy the Bull, you’d say something that went too far, and you’d go, “Oh, I went too far,” and you would just brush it off.

But if you think you don’t have room to make mistakes, it’s going to lead to safer, gooier stand-up. You can’t think the thoughts you want to think if you think you’re being watched.

On Bill Cosby:

I don’t know what to say. What do you say?

I hope it’s not true. That’s all you can say. I really do. I grew up on Cosby. I love Cosby, and I just hope it’s not true. It’s a weird year for comedy. We lost Robin, we lost Joan, and we kind of lost Cosby

On Robin Williams:

Comedians kill themselves. Talk to 100 comedians this week, everybody knows somebody who killed themselves.

I mean, we always say ignorance is bliss. Well, if so, what’s the opposite? Some form of misery. Being a comedian, 80 percent of the job is just you notice shit, which is a trait of schizophrenics too. You notice things people don’t notice.

On Obama:

When Obama first got elected, he should have let it all just drop. Just let the country flatline.

Let the auto industry die. Don’t bail anybody out. In sports, that’s what any new GM does. They make sure that the catastrophe is on the old management and then they clean up. They don’t try to save old management’s mistakes.

On whether his kids find him funny:

Sometimes. My daughter Lola was like, “Kevin Hart’s funnier than you.”

On the fairness of comedy:

It’s the only thing that smacks Hollywood out of its inherent racism, sexism, anti-Semitism.

It makes people hire people that they would never hire otherwise. Do they really want to do a show with Roseanne Barr?

No, they want a thin blonde girl.

She’s just funnier than everybody. I’m not even sure they wanted to do a Seinfeld show, but he’s just funnier than everybody.

On racism in America:

But the thing is, we treat racism in this country like it’s a style that America went through. Like flared legs and lava lamps.

Oh, that crazy thing we did. We were hanging black people. We treat it like a fad instead of a disease that eradicates millions of people.

You’ve got to get it at a lab, and study it, and see its origins, and see what it’s immune to and what breaks it down.

On keeping his edge at 50:

I probably can’t, but it’s okay. I didn’t recall a lack of edge in George Carlin.

Joan didn’t seem to have calmed down at all. I don’t think they were thinking about edge. I think they were just thinking about, How am I going to be funny?

It’s funny first.

From Ferguson To Cosby, Chris Rock Holds No Punches In New Interview

adult humor, Chris Rock, obama, Police Tension In America, racism, sexism, top five