This summer Barnes and Noble is trying to drum up their dying business by inviting people into their stores to “Get Pop-Cultured.” These events are a “nationwide celebration of popular entertainment.”
As you can imagine, one of the most popular events of this campaign so far has been their meet-and-greet with characters from Frozen. Stores all over the country hosted “Frozen Friday” last weekend, where kids could come and “cool off with Olaf” as well as see Elsa and Anna.
All of this could have been a win-win situation for Barnes and Noble as well as the families who participated…if the bookstore had thought to have a budget for this highly promoted event. Instead they put it all on the backs of employees…
This was a nationwide event which means that every store has to host one. The company sends a few things and then suggests “optional” enhancements which the district manager can choose to reimburse or not. Ours didn’t, and the event unfortunately is rated not by the fun people have or how many people, but by the sales bump it creates.
We knew we were going to have 100+ people and I didn’t want to have this terribly embarrassing event so I handmade 100 snowflakes, table signs, a costume, and wigs and we printed out and assembled tiaras and reindeer antlers for the children.
At many stores kids had to wait upwards of two hours for what Barnes and Noble had told them would be an exciting evening of meeting Olaf, Elsa, and Anna. But because they didn’t provide costumes, let alone actors, employees and volunteers did the best they could putting on an event I’m sure most of them would have much rather avoided.
So good for the B&N employees making the most of a lame situation. Maybe their employer will try harder next time…
(This post has been updated for clarity.)
Read more: http://twentytwowords.com/barnes-and-noble-held-a-frozen-event-and-these-are-the-costumes-they-used/
Barnes and Noble held a “Frozen” event…and *these* are the costumes they used?
fun
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